About

The company is a luxury eyewear brand that handcrafts sunglasses with timeless elegance and modern design. Skilled artisans create each pair with precision and care, ensuring the highest quality and durability. These sunglasses are ideal for those who appreciate luxury, craftsmanship, and innovation. London-based sunglasses company designs and crafts handmade luxury sunglasses using the finest materials and craftsmanship. Each pair of timeless, elegant sunglasses takes up to three months to complete, a testament to the company's commitment to quality and innovation.

 

About Us – Fiftyoff London

In a world overwhelmed by names and flooded with brands, Fiftyoff London was born to stand apart, a testament to the truth that luxury is not a surface to be worn but a philosophy to be lived. The name itself carries a story, a mystery, and a meaning far deeper than words.

Fifty has never been just a number. Across ancient cultures, fifty symbolized completion—a stage of maturity where perfection becomes tangible. It represents the point where vision reaches its peak, where refinement transforms into timeless presence. Off, on the other hand, is not a reference to discount or reduction; it is a conscious departure from the ordinary, a step beyond convention, a declaration of living outside the expected. It embodies rarity, uniqueness, and the courage to be different.

Then there is London—a city that requires no introduction. It is the capital of empire, the cradle of heritage, and the beating heart of modern elegance. Choosing London was no coincidence. It was an invocation of its aura, its timeless gravitas, and its reputation as a global icon of sophistication.

Together, these elements create more than a brand name—they form a philosophy:
Fiftyoff London is the promise of complete luxury, existing beyond convention, born from the heart of London.

Every piece that carries this name is not merely eyewear; it is an embodiment of an idea—that true luxury cannot be reduced to a commodity, but must be experienced as an identity. It speaks to the few, the discerning, the ones who understand that exclusivity is not measured by volume but by meaning, by the enduring presence of what cannot be imitated.

Fiftyoff London is a journey through precision, through the mastery of British craftsmanship, through the uncompromising attention to detail, and the passion behind every line and curve. It is a commitment to rarity, to timelessness, and to a form of luxury that does not negotiate. This is not a product to be owned; it is a legacy to be carried, a symbol of belonging to a world far beyond consumption—a world where luxury is written like a poem that never fades.

To choose Fiftyoff London is not to choose eyewear. It is to step beyond time, beyond the ordinary, and into the realm of eternal distinction.